Winning the hearts and minds of Vietnamese people during Tết
In Vietnam, Tết (Lunar New Year) is the most important and anticipated holiday of the year, a time when the country celebrates its rich traditions and rituals, and people take a moment to reflect on the past and look ahead
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Vietnam’s search for tomorrow: Insights for brands
Vietnam’s search for tomorrow: Insights for brands With 68 million internet users, Vietnam’s internet economy is the second fastest-growing in the region,1 increasing 39% annually since 2015. This trajectory is set to continue, with the government’s drive toward 100% smartphone penetrationthrough the support